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For those new to this Substack

I write fables.

Short ones. Charming ones. The kind you read in three minutes and then sit with for three days without knowing why.

That’s the point. When a story is doing its job, you don’t notice the shift happening. You’re too busy following the rabbit, or the chair, or the woman who finally stopped waiting for permission. And then somewhere between the last line and putting your phone down, something moves. A thought you’ve been stuck in for months suddenly has a little air in it.

That’s a reframe. And it’s the only thing I’ve ever been really good at.

I’ve spent the last decade working with leaders and teams at HSBC, Google, and Shutterstock on exactly this. The 9-Minute Reframe is a method I developed that works because it never argues with you. It just offers a different angle and lets you decide what to do with it.

This Substack is where the stories live. Along the way I’ll also share what I’m seeing in the room with real teams, and what the research says about why smart people get stuck and how they get out.

Start anywhere. Every fable is a door.

And if one of them opens something for you or your team, you know where to find me.